Do I really need a website?

Your own business website is an essential business tool, to let your customers know who you are, what you do, and how to contact you. This is true whether you have a very small, or very large business.

It will be possible for your existing and potential customers to access your website 24 hours a day, every day of the year, regardless of your opening hours.

Your website will increase the size of your potential market place. It can be viewed by anyone with an internet connection worldwide.

The cost of creating and maintaining your website can be much less than the cost of media advertising, or promotional items such as glossy brochures.  You will be able to direct customers to your site rather than sending expensive mail shots and paying postage. They can download the information directly.

The pages on your site can be updated easily, quickly and cheaply compared to the cost of re-printing expensive brochures. Your customers will also have access to the latest, most up-to date information and prices.

You can add photographs of your business and key products, allowing potential customers to understand who you are, and what your products or services are.

The website can be used to provide answers to Frequently Asked Questions (FAQ’s), and to allow customers to find directions to your offices or place of business. How often do your customer support staff spend time giving this information over the telephone ?